Personalization: the customer experience, a strategic challenge

Today, customer experience is at the heart of many brands' strategies. Experience isn't just about finding an item, it's about having a memorable experience.

Offer customers an unforgettable moment to build loyalty and contribute to sales performance. Customer satisfaction is an art; it requires an atmosphere, a listening ear, trust, a unique moment, and has become inseparable from luxury brands, whatever their universe: haute couture, leather goods, jewelry, cosmetics, hotels, gastronomy....

The customer experience is a gentle alchemy between the place, the welcome and the attention to detail, to bring emotions to those who pass through the doors of symbolic names.

• The place tells a story through its decoration and the way it's laid out. The story is also the story of each product, bringing meaning to it.
• Hospitality is essentially based on people, without whom there would be no feeling of closeness and conviviality.
• Attention to detail often makes for a memorable moment.